A concept that is extremely successful in the USA.
But how useful is the app really when shopping? Do you shop differently, more – better?
I usually never participate in customer surveys, but what do you not do for the next kick and the grey contours of a gift? Like PayPal and other bonus systems, Shopkick also tries to arouse the customer’s appetite for collecting. But the choice of product is too modest. With only three goods, all drugstore articles that can be scanned at Karstadt, the anticipation ebbs quickly.
And now? There are also kicks for scanning certain products. So I scour the shelves for shampoo bottles and razor blades and scan barcodes. Meanwhile, I am being viewed with confidence by the other customers. After each scan, Shopkick asks me questions. “Did you buy a Pantene product now?” No. “Did they plan to buy hair care products today?” No.
Hamburg’s shopping street, where small boutiques and large branches line up. Like the one of Karstadt. Finally out of the subway, I open Shopkick and switch to the integrated map function. It is only a few hundred meters to the branch. Like a wishing rod, I hold my smartphone in front of me and make my way through the crowd. And in fact: As soon as I have walked through the glass entrance doors, a blue circle pops up on the display. “Hello, Kalle” is in its center, followed by “50 Kicks” and the grey sketch of a gift I’m supposed to receive when I keep sat together. I’m excited, although I don’t really know why.
Shopkick’s card function displays participating markets and stores.
I pass and start one last attempt. Saturn, one of the largest electrical stores in the world. Six floors full of laptops, DVDs, vacuum cleaners, microwaves and more. 35 kicks brings the entry — but of the thousands of items, only one can be scanned. At the latest now it is clear: The concept of”Shopkick” just works up to the shop door.
Shopkick is a new app for smartphones which connects online shopping and normal retail. What exactly does the user gain from it? He can make discount points simply by passing through the entrance section of a participating shop with”sharp app”. There are points in Mediamarkt, Karstadt, Douglas or Saturn. When you’ve earned enough points out of an organization, you can exchange them for benefits. You do not have to buy anything.
In the US, that the APP has used countless times and will bring good gains to the enterprise enterprise. Once people are in the store, they purchase, according to the researchers’ presumption.
The grade of participating shops is already considerable; the notion of earning money by visiting a shop alone without buying anything is more innovative. However, all the scans, consumer surveys and advertisements afterwards do not help with actual shopping – and of course the many data you reveal about yourself. Who buys the oral-B Professional Care 1000 electric toothbrush just as you get a few kicks because of it?
What happens to the data is not entirely clear.
It is certainly possible to create personality profiles and analyze the behavior of the app users in such a way that they can be controlled.
Maybe it’s better in other stores. Shopkick has started in Germany with a total of 1300 partner stores. A quick look at the app tells me, the address of a participating Douglas boutique right next door, where”0 additional shopkickers have been at Hamburg”. Unknown terrain – whether there are additional kicks for this? I proudly announce to an employee that she has the first shopkicker of her branch in front of her. When you liked this informative article and also you desire to obtain more information concerning https://linktr.ee/Shopkick_Points_Generator kindly stop by our own site. But she has never heard of the app, let alone special kicks or scans for me. “That’s good that Douglas isn’t there,” she says,”but maybe the app is not ready yet?” The menu only includes an advertisement for “That’s me”, the new fragrance by Helene Fischer.
I discovered and scanned them after a lengthy search anyway. At the cellar of Saturn. I collected a total of 195 kicks that day. That is the equivalent of 84 cents. I do not understand what superior is supporting the gray present.
For me, this is a bit spooky and shopping is a torment for me anyway.
On the other hand, we’re just thinking a little bit further here…
Ultimately, Shopkick is nothing more than a purchasing consultant for lonely people…
Do you shop better?